Annelise Larson, Digital Strategist & Mentor
Annelise comes from a background as an independent producer, with training at such prestigious institutions at the Canadian Film Centre (Producer’s Lab) and Banff Centre for the Arts (Electronic and Film Media). Since 1995 she has been working in the field of online marketing and has always been an avid gamer and consumer of digital content. She works extensively with government organizations and production companies in the film, television and interactive industries in North America. Her focus is helping content creators and storytellers to use the power of online language and data to define, find, attract and engage their audiences and work toward strategic and sustainable digital business models.
She has sat on the Interactive Fund jury for BC Film + Media, the Experimental Stream jury for the CMF, has taught across the country on behalf of such organizations as Telefilm Canada, the Canadian Film Centre, Women in Film, and the National Screen Institute, and is a highly sought after speaker for media festivals and conferences. Annelise has developed and implemented marketing strategies and gathered and analyzed online data for digital and screen media products as diverse as social TV apps, transmedia experiences, webisode series, feature films, television series and production companies themselves. Her podcast STORY+AUDIENCE with screenwriter Jill Golick can be found on all major podcasting platforms. She has also recently launched a new digital marketing online course for media in conjunction with the National Screen Institute – Canada and released a study with Telefilm Canada entitled Thanks COVID! 15 Lessons for Film Distribution from the First Wave.
Follow Annelise on these social media platforms: